INTERNATIONAL COMMUNICATION AND IMAGE OF THE COUNTRY
10-days intensive, which gives the students an opportunity to have a deep understanding of country brand construction, international and media relations. The country image formation of is a very complex and multi-faced process, which takes into account different social, political, cultural and communicational aspects. This course offers a broad overview of communicational technologies, marketing and branding tools using in country branding. It also helps student to understand Russian peculiarities break some stereotypes about the country.
Period: 1 July - 12 July 2015
Course fee: EUR 850